Industry use cases of Neural Networks

Shivam Upadhyay
5 min readAug 11, 2021

The developers always try to relate the technology with the real world i.e the artificial neural networks have been created by studying the human brain that how we as humans take input and process the information in our brain and resembling the neurons( which are the basic unit of our brain) the tech guys created the artificial neural networks which helps the machine to take accurate decisions.

What are neural networks?

Neural networks are a set of algorithms that are meant to imitate the human brain’s pattern recognition abilities. They use a form of machine perception to comprehend data by categorizing or clustering raw input data. Computers struggle to react to situations in the same manner that our brain can swiftly assess and understand the context of a variety of scenarios. Artificial Neural Networks (ANNs) are one technique to get around this constraint.

Artificial Neural Networks, which were first developed in the 1940s, try to imitate how the brain works. An Artificial Neural Network, often known as perceptrons, is a hardware or software system. Some networks are a hybrid of the two types. This system, which is made up of a network of layers, is designed to mimic the way neurons in the brain work.

The network comprises an input layer, where data is entered, and an output layer. The output layer is where processed information is presented. Connecting the two is a hidden layer or layers. The hidden layers consist of units that transform input data into useful information for the output layer to present. In addition to replicating the human decision-making progress, Artificial Neural Networks allow computers to learn. Their structure also allows ANN’s to reliably and quickly identify patterns that are too complex for humans to identify. Artificial Neural Networks also allow us to classify and cluster large amounts of data quickly.

Applications in Deep Learning and Artificial Intelligence

Deep learning is a type of artificial neural network. They’re also one of the most common machine learning tools. As a result, ANNs are becoming more significant in the development of artificial intelligence. The development of “backpropagation” has increased the importance of Artificial Neural Networks. The system’s hidden layers can become more versatile thanks to this technology. Adapting to situations where the outcome differs from what was expected. Artificial Neural Networks have also benefited from the development of deep learning neural networks. Networks made up of numerous layers are known as deep learning neural networks. As a result, the system is more adaptable. Different layers are capable of analyzing and extracting various characteristics. This method enables the system to recognize new data or images. It also enables autonomous learning and the completion of progressively difficult tasks.

How do Artificial Neural Networks Work?

Artificial Neural Networks, as we’ve seen, are made up of a variety of levels. Units are artificial neurons that are housed in each layer. The layers can process, categorize, and sort data thanks to these artificial neurons. Processing nodes run parallel to the layers. Each node has its own unique piece of information. This information includes the rules that were originally programmed into the system. It also includes any rules that the system has come up with on its own. This makes it possible for the network to learn and respond to both organized and unstructured data and information.

Almost all artificial neural networks are completely interconnected at all of these layers. Each link carries a certain amount of weight. The stronger the influence of one unit on another, the heavier the weight or the higher the number. The input layer is the first one. This collects data in a variety of formats. This data is then passed through secret levels, where it is analyzed and processed. The network learns more about the information by processing data in this manner. The data eventually reaches the output layer, which is at the end of the network. The network determines how to respond to the input data here. This response is based on the data it has gathered during the process. The processing nodes in this case enable the information to be presented in a usable manner.

Industrial Use cases of Neural Networks

Artificial Neural Networks (ANNs) can classify data, cluster it, and forecast outcomes. They can be utilized to complete a variety of activities. These tasks include data analysis, speech transcription, facial recognition software, and weather forecasting.

  • Businesses can improve their marketing approach by implementing Artificial Neural Networks. This includes personal information about consumers, shopping habits, and any other information important to your business. This data can be organized and presented in a meaningful and accessible manner once it has been processed. Market segmentation is the term for this. Customers who are most likely to buy a given service or product can be identified and targeted by businesses. Because marketing initiatives are more focused, time and money aren’t squandered advertising to clients who aren’t likely to engage. Artificial Neural Networks can save enterprises both time and money in this application. It can also assist in increasing productivity.
  • Creating Marketing Campaigns with a Specific Audience Artificial Neural Networks can discover customers with similar characteristics via unsupervised learning. Customers with comparable characteristics, such as economic status or a preference for vinyl albums over digital music, can be grouped together in this way.
  • Improving Conversion Rates and Reducing Email Fatigue: You can limit the likelihood of clients acquiring email fatigue by only advertising relevant products to interested customers. According to dragon360.com, 61% of customers prefer to do business with companies that provide them targeted material.
  • Improving Search Engine Functionality
  • The pharmaceutical sector employs Artificial Neural Networks in a variety of ways. The subject of disease detection and diagnostics is the most obvious application. In 2015, it was claimed that 800 cancer treatments were being tested in the United States. Artificial Neural Networks are being utilized to assist scientists in efficiently analyzing and interpreting the massive amounts of data being created.
  • The network models analyze location, historical data sets, as well as weather forecasts, models and other pieces of relevant information.
  • The corporation is able to expand stock in shops by anticipating a probable spike in demand. Customers will not depart empty-handed, and Walmart will be able to give product-related deals and incentives.

This is all from my side. Thank you for reading!!:)

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